Light Up 7TVC

Bangkit Bersama Melawan Scammer

TVC for Bank Negara Malaysia, by Light Up 7.

Bangkit Bersama Melawan Scammer for Bank Negara Malaysia
Client
Bank Negara Malaysia
Company
Light Up 7
Type
TVC

The brief

Teach the public how scammers operate, and bring Malaysians together against them in the season of Merdeka and Hari Malaysia.

What we did

A TVC built on the spirit of Merdeka and national unity, pairing scam awareness with a call for Malaysians to stand together.

  • Creative concept
  • Script writing
  • Storyboarding
  • Video production
  • Talent acquisition
  • Music licensing

The result

A film that caught the public's attention and made viewers more careful about scam tactics.

Gallery

Bangkit Bersama Melawan Scammer, photo 1
Bangkit Bersama Melawan Scammer, photo 2

Who delivered it

Light Up 7Creative solutions agency